Marketing in a digital world /

Marketing in a Digital Worldconsists of nine essays on how the digital revolution has affected marketing theory and practice. Leading marketing scholars, including several editors of premier academic journals, provide fresh insights for both scholars and managers seeking to enhance their understandi...

Ausführliche Beschreibung

Gespeichert in:
Hauptverfasser:
Rindfleisch, Aric, Malter, Alan J.
Weitere Verfasser:
Rindfleisch, Aric (HerausgeberIn), Malter, Alan J. (HerausgeberIn)
Format:
Elektronisch E-Book
Sprache:
Englisch
Veröffentlicht:
Bingley, UK : Emerald Publishing Limited, 2019.
Ausgabe:
First edition.
Zusammenfassung:
Marketing in a Digital Worldconsists of nine essays on how the digital revolution has affected marketing theory and practice. Leading marketing scholars, including several editors of premier academic journals, provide fresh insights for both scholars and managers seeking to enhance their understanding of marketing in a digital world.
Umfang:
1 online resource (xxiii, 242 pages) : illustrations
Anmerkungen:
Includes index.
Bibliografie:
Includes bibliographical references and index.
ISBN:
9781787563414
1787563413
9781787563391
1787563391
ISSN:
1548-6435 ;
Schlagworte:
Marketing.
Digital media.
Business & Economics > Marketing > General.
Sales & marketing.
Bezugswerke:
Links: