Public relations and the power of creativity : strategic opportunities, innovation and critical challenges /

Creativity is the development and use of imagination to solve current challenges or create innovative ideas for the future. The complexity and challenges of the contemporary world arguably require increasing levels of creativity and innovation to manage the disruptive forces at work and build a pros...

Ausführliche Beschreibung

Gespeichert in:
Hauptverfasser:
Roberts-Bowman, Sarah, Crookes, Adrian, Romenti, Stefania, Ihlen, Øyvind
Weitere Verfasser:
Roberts-Bowman, Sarah (HerausgeberIn), Crookes, Adrian (HerausgeberIn), Romenti, Stefania (HerausgeberIn), Ihlen, Øyvind (HerausgeberIn)
Format:
Elektronisch E-Book
Sprache:
Englisch
Veröffentlicht:
Bingley, UK : Emerald Publishing, 2018.
Ausgabe:
First edition.
Zusammenfassung:
Creativity is the development and use of imagination to solve current challenges or create innovative ideas for the future. The complexity and challenges of the contemporary world arguably require increasing levels of creativity and innovation to manage the disruptive forces at work and build a prosperous and sustainable global society. Public relations isoften seen as the discipline that amplifies creative ideas developed by othersectors, but this is changing. With the blurring of lines among creativeindustries, organisations are increasingly turning to PR to generate the 'big ideas' at the heart of effective communication. This volume gathers 12 outstanding contributions from scholarsbased in Germany, Finland, Austria, Romania, the UK, Spain, France, Norway,Turkey and the USA. Taken together, the chapters demonstrate a range of possibilities for creative thinking about public relations management and collaboration in different settings and with different purposes. The chapters hint at opportunities, point towards innovation, and challenge our thinking about the power of creativity.
Umfang:
1 online resource (250 pages).
Anmerkungen:
Includes index.
Schriftenreihe:
Advances in public relations and communication management,
ISBN:
9781787692992
178769299X
9781787692916
1787692914
ISSN:
2398-3914 ;
Schlagworte:
Public relations.
Creative ability.
Business & Economics, Public Relations.
Bezugswerke:
Links: