Atmospheric turn in culture and tourism : place, design and process impacts on customer behaviour, marketing and branding /

Combining ideas of sustainable development, strategic marketing and branding with space design and architecture, this volume offers contemporary perspectives on the development and impact of 'atmospheric quality' in tourism and hospitality service situations. Topics discussed include: sile...

Ausführliche Beschreibung

Gespeichert in:
Weitere Titel:
Atmospheric turn in culture & tourism : place, design and process impacts on customer behaviour, marketing and branding
Hauptverfasser:
Volgger, Michael, Pfister, Dieter
Weitere Verfasser:
Volgger, Michael (HerausgeberIn), Pfister, Dieter (HerausgeberIn)
Format:
Elektronisch E-Book
Sprache:
Englisch
Veröffentlicht:
Bingley, England : Emerald Publishing, [2020]
Ausgabe:
1st ed.
Zusammenfassung:
Combining ideas of sustainable development, strategic marketing and branding with space design and architecture, this volume offers contemporary perspectives on the development and impact of 'atmospheric quality' in tourism and hospitality service situations. Topics discussed include: silent airports, ambient odours and, co-created atmospheres.
Umfang:
1 online resource (356 pages).
Anmerkungen:
Includes index.
ISBN:
9781838670702
183867070X
9781838670726
1838670726
ISSN:
1871-3173 ;
Schlagworte:
Tourism.
Tourism > Social aspects.
Business & Economics > Industries > Hospitality, Travel & Tourism.
Tourism industry.
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