Commercial diplomacy in international entrepreneurship : a conceptual and empirical exploration /

Little attention has been devoted to the topic of commercial diplomacy, defined as the application of diplomacy to help bring about specific commercial gains through promoting exports, attracting inward investment and preserving outward investment opportunities, and encouraging the benefits of techn...

Ausführliche Beschreibung

Gespeichert in:
1. Verfasser:
Ruël, Huub.
Weitere Verfasser:
Ruël, Huub
Format:
Elektronisch E-Book
Sprache:
Englisch
Veröffentlicht:
Bingley, [Eng.] : Emerald, 2012.
Zusammenfassung:
Little attention has been devoted to the topic of commercial diplomacy, defined as the application of diplomacy to help bring about specific commercial gains through promoting exports, attracting inward investment and preserving outward investment opportunities, and encouraging the benefits of technology transfer. The spectrum of actors in commercial diplomacy ranges from the high-policy level (head of state or prime minister to ambassador) and the lower level of specialized diplomatic envoys like trade representative, commercial attaché or commercial diplomat. This volume focuses on how to organize diplomacy to support international entrepreneurs. It takes an interdisciplinary perspective, combining the fields of business administration and public administration, more specifically international entrepreneurship and international relations. This is the first interdisciplinary book that extensively explores the organization of diplomacy for international entrepreneurship at the micro level: the diplomats' and individual entrepreneurs' perspective.
Umfang:
1 online resource (312 p.)
Anmerkungen:
Description based upon print version of record.
Anmerkungen:
English
Bibliografie:
Includes bibliographical references.
ISBN:
9781283734271
1283734273
9781780526751
178052675X
ISSN:
1877-6361 ;
Schlagworte:
Business & Economics > Management.
Business & Economics > Human Resources & Personnel Management.
Business & Economics > Commerce.
International business.
Management & management techniques.
International business enterprises.
Entrepreneurship.
International economic relations.
Bezugswerke:
Links: