Review of marketing research : special issue : marketing legends /

This volume will feature the work of Marketing Legends that have been announced so far. Each Legend will describe his contributions to the marketing discipline: Richard Bagozzi; Shelby Hunt; Philip Kotler; V. Kumar; Naresh K. Malhotra; Kent Monroe; Jagdish Sheth; Jerry Wind; Gerald Zaltman.

Gespeichert in:
1. Verfasser:
Naresh K. Malhotra.
Weitere Verfasser:
Naresh K. Malhotra
Format:
Elektronisch E-Book
Sprache:
Englisch
Veröffentlicht:
Bingley, U.K. : Emerald, 2011.
Ausgabe:
1st ed.
Zusammenfassung:
This volume will feature the work of Marketing Legends that have been announced so far. Each Legend will describe his contributions to the marketing discipline: Richard Bagozzi; Shelby Hunt; Philip Kotler; V. Kumar; Naresh K. Malhotra; Kent Monroe; Jagdish Sheth; Jerry Wind; Gerald Zaltman.
Umfang:
1 online resource (372 p.)
Mode of access: World Wide Web.
Anmerkungen:
Description based upon print version of record.
Format Details:
Mode of access: World Wide Web.
Anmerkungen:
English
Bibliografie:
Includes bibliographical references.
Schriftenreihe:
Review of marketing research,
ISBN:
9786613223289
9781283223287
1283223287
9780857248985
0857248987
ISSN:
1548-6435 ;
Schlagworte:
Business & Economics > Marketing > Research.
Market research.
Marketing research.
Bezugswerke:
Links: