Continuing to broaden the marketing concept /

Review of Marketing Research is a publication covering the important areas of marketing research with a more comprehensive state-of-the-art orientation. The chapters in this publication review the literature, offer a critical commentary, develop an innovative framework and discuss future development...

Ausführliche Beschreibung

Gespeichert in:
1. Verfasser:
Iacobucci, Dawn
Weitere Verfasser:
Iacobucci, Dawn (HerausgeberIn)
Format:
Elektronisch E-Book
Sprache:
Englisch
Veröffentlicht:
Bingley, England : Emerald Publishing, [2020]
Ausgabe:
1st ed.
Zusammenfassung:
Review of Marketing Research is a publication covering the important areas of marketing research with a more comprehensive state-of-the-art orientation. The chapters in this publication review the literature, offer a critical commentary, develop an innovative framework and discuss future developments, as well as present specific empirical studies.
Umfang:
1 online resource (328 pages).
ISBN:
1-78754-824-4
Schlagworte:
Marketing research.
Bezugswerke:
Links: