Multi-channel marketing, branding and retail design : new challenges and opportunities /
Recently, many researchers have found that their work crosses the borders of design, branding and marketing. This orientation finds itself in contrast to the generally discipline-delineated world of academic journal publishing where cross-sector studies often find difficulties in acceptance (design-...
Gespeichert in:
- Hauptverfasser:
- , ,
- Weitere Verfasser:
- , ,
- Format:
- Elektronisch E-Book
- Sprache:
- Englisch
- Veröffentlicht:
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Bingley, England :
Emerald,
2016.
- Ausgabe:
- First edition.
- Zusammenfassung:
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Recently, many researchers have found that their work crosses the borders of design, branding and marketing. This orientation finds itself in contrast to the generally discipline-delineated world of academic journal publishing where cross-sector studies often find difficulties in acceptance (design-based work in marketing being particularly poorly represented). This unique book focuses upon service design, including retail and multi-channel marketing matters pertinent to the current age where physical contact with consumers has resurfaced as an enduring part of the marketing and branding landscape - complementary to online and virtual worlds. The span of the text goes from what may be regarded as micro-environmental issues of type design and the semiotics of brand meanings towards macro-environmental concerns of city design and ecological threat, all relative to living within any world (and all worlds) that businesses and consumers may co-create or are invited and welcomed to in their own multi-layered experience.
- Umfang:
- 1 online resource (274 pages) : illustrations
- Bibliografie:
- Includes bibliographic references and index.
- ISBN:
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9781786354556
1786354551 - Schlagworte:
- Bezugswerke:
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Parallelausgabe: 9781786354563Parallelausgabe: 178635456X
- Links: