Review of marketing research. Vol. 1 /

"The Review of Marketing Research annual series provides current, state-of-the-art articles by the marketing field's leading researchers and academicians. In contrast to other research publications in the field that impose rigid limitations on the length of articles, 'RMR' publis...

Ausführliche Beschreibung

Gespeichert in:
1. Verfasser:
Malhotra, Naresh K.
Format:
Elektronisch E-Book
Sprache:
Englisch
Veröffentlicht:
Armonk, N.Y. : M.E. Sharpe, 2005.
Ausgabe:
5th ed.
Zusammenfassung:
"The Review of Marketing Research annual series provides current, state-of-the-art articles by the marketing field's leading researchers and academicians. In contrast to other research publications in the field that impose rigid limitations on the length of articles, 'RMR' publishes longer chapters that are not only theoretically rigorous, but also offer richer detail, including literature reviews, cutting-edge methodologies, empirical studies, emerging trends, international developments, guidelines for implementation, and suggestions for future theory development and testing. Edited by Naresh K. Malhotra along with a distinguished editorial review board drawn from the leading figures in marketing research and theory, the annual 'RMR' volumes include approximately 7-8 chapters. Each contribution undergoes a double-blind review process, and each volume represents an across-the-board view of the full range of current marketing research methodologies. No marketing bookshelf or library will be complete without this annual series."
Umfang:
1 online resource (349 p.)
Anmerkungen:
Includes index.
Anmerkungen:
English
Bibliografie:
Includes bibliographical references and index.
Schriftenreihe:
Review of marketing research,
ISBN:
9786612119613
9786610934195
9781282119611
1282119613
9780765621269
0765621266
9781351550895
1351550896
9781315088747
1315088746
9781315088709
1315088703
9781351550901
135155090X
9781351551014
1351551019
9781280934193
1280934190
9780857247230
0857247239
9780765621214
0765621215
ISSN:
1548-6435
Schlagworte:
Business & Economics > Marketing > Research.
Market research.
Marketing research.
Bezugswerke:
Links: