Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey /

Managing Customer Experiences in an Omnichannel World explores how organizations integrating both the physical and virtual environments for consumers will enable them to effectively manage the customer experience.

Gespeichert in:
1. Verfasser:
Dirsehan, Taskn
Weitere Verfasser:
Dirsehan, Taskn (HerausgeberIn)
Format:
Elektronisch E-Book
Sprache:
Englisch
Veröffentlicht:
Bingley, England : Emerald Publishing, [2021]
Zusammenfassung:
Managing Customer Experiences in an Omnichannel World explores how organizations integrating both the physical and virtual environments for consumers will enable them to effectively manage the customer experience.
Umfang:
1 online resource (x, 332 pages)
Anmerkungen:
Includes index.
ISBN:
9781800433885
1-80043-388-3
Schlagworte:
Links: