Chocolate fortunes : the battle for the hearts, minds, and wallets of China's consumers /

Could there be a more intriguing East-meets-West story than one about the introduction of chocolate-that very symbol of Western indulgence-to legendarily austere China?

Gespeichert in:
1. Verfasser:
Allen, Lawrence L.
Format:
Elektronisch E-Book
Sprache:
Englisch
Veröffentlicht:
New York : AMACOM, American Management Association, 2009.
Zusammenfassung:
Could there be a more intriguing East-meets-West story than one about the introduction of chocolate-that very symbol of Western indulgence-to legendarily austere China?
Umfang:
1 online resource (257 p.)
Anmerkungen:
Includes index.
Anmerkungen:
English
ISBN:
9786612333835
9781282333833
1282333836
9780814414330
0814414338
Schlagworte:
Chocolate industry > China > History.
Chocolate candy > China.
Bezugswerke:
Links: