Hybridity, or the cultural logic of globalization /

Weitere Versionen (2)

The intermingling of people and media from different cultures is a communication-based phenomenon known as hybridity. Drawing on original research from Lebanon to Mexico and analyzing the use of the term in cultural and postcolonial studies (as well as the popular and business media), Marwan Kraidy...

Ausführliche Beschreibung

Gespeichert in:
Weitere Titel:
Cultural logic of globalization
1. Verfasser:
Kraidy, Marwan M.
Format:
Elektronisch E-Book
Sprache:
Englisch
Veröffentlicht:
Philadelphia : Temple University Press, 2005.
Ausgabe:
1st ed.
Zusammenfassung:
The intermingling of people and media from different cultures is a communication-based phenomenon known as hybridity. Drawing on original research from Lebanon to Mexico and analyzing the use of the term in cultural and postcolonial studies (as well as the popular and business media), Marwan Kraidy offers readers a history of the idea and a set of prescriptions for its future use.Kraidy analyzes the use of the concept of cultural mixture from the first century A.D. to its present application in the academy and the commercial press. The book's case studies build an argument for understanding th
Umfang:
1 online resource (242 p.)
Anmerkungen:
Description based upon print version of record.
Anmerkungen:
English
Bibliografie:
Includes bibliographical references (p. 163-210) and index.
ISBN:
9786611093884
9781281093882
1281093882
9781592131457
159213145X
Zugangseinschränkungen:
Open Access
Schlagworte:
Cultural fusion.
Cultural fusion > Case studies.
Communication, International.
Bezugswerke:
Links: