Microeconomics, Competition and Strategic Behaviour Strategy and Decision-Making in Markets

Microeconomics is not applied math – frameworks in this book are regularly in use in daily managerial practice and strategic decision-making. Numerous case studies cover price discrimination, economies of scale, digital business models, game theory, dealing with uncertainty, entry barriers or sunk c...

Ausführliche Beschreibung

Gespeichert in:
Weitere Titel:
Münter, Microeconomics
1. Verfasser:
Münter, Markus Thomas Prof. Dr
Format:
Elektronisch E-Book
Sprache:
Englisch
Veröffentlicht:
Stuttgart utb GmbH 2022
Ausgabe:
1st ed.
Zusammenfassung:
Microeconomics is not applied math – frameworks in this book are regularly in use in daily managerial practice and strategic decision-making. Numerous case studies cover price discrimination, economies of scale, digital business models, game theory, dealing with uncertainty, entry barriers or sunk costs – all of which are crucial for understanding market dynamics and competitive behaviour.
Umfang:
1 online resource (416 p.)
Anmerkungen:
Microeconomics with case studies and applications for strategic management and consulting Microeconomics is not applied math – this textbook explains microeconomic frameworks used by managers in strategic decision-making. Numerous case studies cover price discrimination, economies of scale, digital business models, game theory, dealing with uncertainty, entry barriers or sunk costs – all of which are crucial for understanding market dynamics and competitive behaviour. Frameworks and concepts are highlighted that have strong connections to strategic management. Content: 1 Microeconomics, competition and strategic behaviour 2 Customer behaviour, products and network effects 3 Decisions under risk and behavioural economics 4 Firms, competition and innovation 5 Firm size, technology and decisions on production 6 Costs, restructuring and M& A 7 Perfect competition, monopoly and competition policy 8 Pricing strategies and price discrimination 9 Strategic decision-making and game theory 10 Strategic competition in oligopoly
ISBN:
9783838559087
Schlagworte:
Microeconomics
CoMikroökonomie
Mikro
international
customer behaviour
products
network effects
decisions under risk
behavioural economics
firms
firms size
competition
innovation
Oligopol
oligopoly
game theory
strategic decision-making
pricing stratgies
price discrimination
monopoly
Monopol
Markttransparenz
technology
textbook
Volkswirtschaft studieren
Betriebswirtschaft studieren
VWL
BWL
Lehrbuch
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