Demand : creating what people love before they know they want it /

In Demand, Adrian Slywotzky provides a radically new way to think about demand, with a big idea and a host of practical applications--not just for people in business but also for social activists, government leaders, non-profit managers, and other would-be innovators. To succeed in their various mis...

Ausführliche Beschreibung

Gespeichert in:
1. Verfasser:
Slywotzky, Adrian J.
Weitere Verfasser:
Weber, Karl, Courvoisier, Dave (ErzählerIn)
Format:
Tonträger Elektronisch E-Book
Sprache:
Englisch
Veröffentlicht:
[Minneapolis, Minn.] : HighBridge Audio, 2011.
Zusammenfassung:
In Demand, Adrian Slywotzky provides a radically new way to think about demand, with a big idea and a host of practical applications--not just for people in business but also for social activists, government leaders, non-profit managers, and other would-be innovators. To succeed in their various missions, all these groups need to master such ground-breaking concepts as the hassle map (and the secrets of fixing it); the curse of the incomplete product (and how to avoid it); why 'very good' does not equal 'magnetic'; how what you don't see can make or break a product; the art of transforming fence sitters into customers; why there's no such thing as an average customer; and why real demand comes from a 45-degree angle of improvement (rather than the five degrees most organizations manage).
Umfang:
1 online resource (1 audio file)
Anmerkungen:
Unabridged.
ISBN:
9781611746525
1611746523
Schlagworte:
Demand (Economic theory)
Supply and demand.
Consumption (Economics)
Consumers > Attitudes.
Bezugswerke:
Links: