The high-purpose company : the truly responsible--and highly profitable--firms that are changing business now /

In The High-Purpose Company, corporate strategist and researcher Christine Arena shows that some extraordinary companies are driven by purpose, whereas others simply pretend to be. The High-Purpose Company draws a clear line in the sand, enabling readers to easily distinguish between these two gro...

Ausführliche Beschreibung

Gespeichert in:
Weitere Titel:
high-purpose company
1. Verfasser:
Arena, Christine
Körperschaft:
Books24x7, Inc
Format:
Elektronisch E-Book
Sprache:
Englisch
Veröffentlicht:
Pymble, N.S.W., Australia ; New York, N.Y. : HarperCollins, c2010
Ausgabe:
1st ed.
Zusammenfassung:
In The High-Purpose Company, corporate strategist and researcher Christine Arena shows that some extraordinary companies are driven by purpose, whereas others simply pretend to be. The High-Purpose Company draws a clear line in the sand, enabling readers to easily distinguish between these two groups--and make a giant leap forward. Using a groundbreaking methodology, Arena and her research team conducted thousands of hours of analysis on the corporate social responsibility (CSR) practices of 75 well-known firms. The surprising results of the study defy long-held myths, rewrite rules, reframe strategic priorities, and reveal a new breed of business. Real CSR is about change, not charity. The High-Purpose Company uncovers this and other truths, and guides readers through the step-by-step process that is currently embraced by the world's most forward-thinking firms.
Umfang:
1 online resource (257 pages)
Available also in a print ed.
Anmerkungen:
Title from title screen.
Anmerkungen:
English
Bibliografie:
Includes bibliographical references.
ISBN:
9780062010476
0062010476
Schlagworte:
Social responsibility of business.
Corporate governance.
Management
Business & Economics
Management Styles & Communication
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