Performing meaningful, qualitative market research

Almost any meaningful enterprise software market will have communities of like-minded users. As a product manager, it's your job to find them and learn as much as you can. Here, we'll talk about how to find these communities of users—not just of your product, but of your competitors'...

Ausführliche Beschreibung

Gespeichert in:
1. Verfasser:
Reeves, Blair
Format:
Elektronisch
Sprache:
Englisch
Veröffentlicht:
O'Reilly Media, Inc., 2018.
Ausgabe:
1st edition
Zusammenfassung:
Almost any meaningful enterprise software market will have communities of like-minded users. As a product manager, it's your job to find them and learn as much as you can. Here, we'll talk about how to find these communities of users—not just of your product, but of your competitors' as well.
Umfang:
1 online resource (1 video file, approximately 5 min.)
video file
ISBN:
1-4920-3492-4
Schlagworte:
Electronic videos.
Bezugswerke:
Links: