Brains on fire : igniting powerful, sustainable, word of mouth movements /

Develop and harness a powerful, sustainable word-of-mouth movement How did the 360-year-old scissor company, Fiskars, double its profit in key markets just by realizing its customers had already formed a community of avid scrapbookers? How is Best Buy planning to dominate the musical instruments ma...

Ausführliche Beschreibung

Gespeichert in:
Weitere Titel:
Igniting powerful, sustainable, word of mouth movements
1. Verfasser:
Phillips, Robbin
Format:
Elektronisch E-Book
Sprache:
Englisch
Veröffentlicht:
Hoboken, N.J. : John Wiley & Sons, 2010.
John Wiley and Sons, Inc. [2010]
Ausgabe:
1st edition
Zusammenfassung:
Develop and harness a powerful, sustainable word-of-mouth movement How did the 360-year-old scissor company, Fiskars, double its profit in key markets just by realizing its customers had already formed a community of avid scrapbookers? How is Best Buy planning to dominate the musical instruments market? By understanding the Brains on Fire model of tapping movements and stepping away from the old-school marketing ""campaign"" mentality. Brains on Fire offers original, practical and actionable steps for creating a word-of-mouth movement for corporations, products, services, and organ
Umfang:
1 online resource (223 p.)
text file
Anmerkungen:
Description based upon print version of record.
Anmerkungen:
English
ISBN:
9786612728907
9780470872277
0470872276
9781282728905
1282728903
9780470770535
0470770538
9780470872260
0470872268
Schlagworte:
Word-of-mouth advertising.
Business referrals.
Consumer satisfaction.
Bezugswerke:
Links: