Consumer behavior models

This book emerged out of the requirement of collecting theories about researching customer and its behaviors which changes with the interaction social media has created, which has a place to stay in relationship within the distances and timelessness created by speed incident to digitalization.

Gespeichert in:
Hauptverfasser:
Aktaş, Hasret (HerausgeberIn), Şimşek, Göksel (HerausgeberIn)
Format:
Elektronisch E-Book
Sprache:
Englisch
Veröffentlicht:
Berlin Peter Lang 2020
Zusammenfassung:
This book emerged out of the requirement of collecting theories about researching customer and its behaviors which changes with the interaction social media has created, which has a place to stay in relationship within the distances and timelessness created by speed incident to digitalization.
Umfang:
1 Online-Ressource (217 Seiten)
ISBN:
9783631812594
9783631812587
9783631812570
DOI:
10.3726/b16567
Schlagworte:
Verbraucherverhalten
Electronic books
Bezugswerke:
Notationen:
Links: