Content rules : how to create killer blogs, podcasts, videos, ebooks, webinars (and more) that engage customers and ignite your business /

Weitere Versionen (2)

A one-stop source on the art and science of developing marketing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online--and using them to establish credibility and build a loyal customer base.

Gespeichert in:
1. Verfasser:
Handley, Ann
Weitere Verfasser:
Chapman, C. C.
Format:
Elektronisch E-Book
Sprache:
Englisch
Veröffentlicht:
Hoboken, N.J. : Wiley, c2011.
John Wiley and Sons, Inc. [2011]
Ausgabe:
1st edition
Zusammenfassung:
A one-stop source on the art and science of developing marketing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online--and using them to establish credibility and build a loyal customer base.
Umfang:
1 online resource (306 p.)
text file
Anmerkungen:
Description based upon print version of record.
Bibliografie:
Includes bibliographical references and index.
ISBN:
9786612904950
9780470948729
0470948728
9781282904958
1282904957
9780470948699
0470948698
Schlagworte:
Internet marketing.
Social media.
Web sites > Design.
Electronic books.
Bezugswerke:
Links: