The new rules of sales and service : how to use agile selling, real-time customer engagement, big data, content, and storytelling to grow your business /

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Sales and service are being radically redefined like never before. With buyers now in possession of unlimited information, online content is quickly becoming the dominant driver for commerce. Today anyone working in sales or customer service needs to possess entirely new skills. Unfortunately most...

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Weitere Titel:
How to use agile selling, real-time customer engagement, big data, content, and storytelling to grow your business
1. Verfasser:
Scott, David Meerman
Format:
Elektronisch E-Book
Sprache:
Englisch
Veröffentlicht:
Hoboken, New Jersey : Wiley, 2014.
Ausgabe:
1st edition
Zusammenfassung:
Sales and service are being radically redefined like never before. With buyers now in possession of unlimited information, online content is quickly becoming the dominant driver for commerce. Today anyone working in sales or customer service needs to possess entirely new skills. Unfortunately most organizations are still using traditional selling and service models developed for a different time. In this new book by the author of the #1 bestseller The New Rules of Marketing & PR, David Meerman Scott demystifies the new digital commercial landscape and offers inspiring and valuable guidance f
Umfang:
1 online resource (275 p.)
text file
Anmerkungen:
Includes index.
Anmerkungen:
English
Bibliografie:
Includes bibliographical references and index.
ISBN:
9781118939109
1118939107
9781118939116
1118939115
Schlagworte:
Selling.
Customer services.
Internet marketing.
Big data.
Bezugswerke:
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