Subject to change : creating great products and services for an uncertain world /

To achieve success in today's ever-changing and unpredictable markets, competitive businesses need to rethink and reframe their strategies across the board. Instead of approaching new product development from the inside out, companies have to begin by looking at the process from the outside in...

Ausführliche Beschreibung

Gespeichert in:
1. Verfasser:
Merholz, Peter
Körperschaft:
Adaptive Path (Firm)
Format:
Elektronisch E-Book
Sprache:
Englisch
Veröffentlicht:
Sebastopol, California : O'Reilly Media, 2008.
Ausgabe:
First edition.
Zusammenfassung:
To achieve success in today's ever-changing and unpredictable markets, competitive businesses need to rethink and reframe their strategies across the board. Instead of approaching new product development from the inside out, companies have to begin by looking at the process from the outside in, beginning with the customer experience. It's a new way of thinking-and working-that can transform companies struggling to adapt to today's environment into innovative, agile, and commercially successful organizations. Companies must develop a new set of organizational competencies: qualita
Umfang:
1 online resource (192 p.)
text file
Anmerkungen:
"Adaptive Path".
Anmerkungen:
English
Bibliografie:
Includes bibliographical references (pages [165]-169) and index.
ISBN:
9781306815673
1306815673
9780596523251
0596523254
9780596553937
0596553935
Schlagworte:
Business planning.
Consumer behavior.
Consumers > Attitudes.
New products > Management.
Product management.
Bezugswerke:
Links: