Grow the core : how to focus on your core business for brand success /

Grow the Core stands conventional wisdom about business growth on its head and provides a proven formula for growing your business in recessionary times. These days, it's a common belief among business leaders across industry sectors that the best way to grow their businesses is to expand into...

Ausführliche Beschreibung

Gespeichert in:
1. Verfasser:
Taylor, David
Format:
Elektronisch E-Book
Sprache:
Englisch
Veröffentlicht:
Chichester, West Sussex : Wiley, 2013.
Ausgabe:
1st edition
Zusammenfassung:
Grow the Core stands conventional wisdom about business growth on its head and provides a proven formula for growing your business in recessionary times. These days, it's a common belief among business leaders across industry sectors that the best way to grow their businesses is to expand into new markets. In reality, virtually all top-performing companies achieve superior results through a leading position in their core business. Unfortunately, there's very little in the way of practical advice on how to do this. Grow the Core shows you how tofocus on your core business for br
Umfang:
1 online resource (xvi, 237 pages) : illustrations (some color)
text file
Anmerkungen:
"A brandgym book"--Cover.
Anmerkungen:
English
Bibliografie:
Includes bibliographical references and index.
Schriftenreihe:
Gale eBooks
ISBN:
9781119207894
1119207894
9781118484685
1118484681
9781283941099
1283941090
9781118484692
111848469X
9781118484708
1118484703
Schlagworte:
Brand name products > Management.
Product management.
Strategic planning.
Branding (Marketing)
Bezugswerke:
Links: