Grab more market share : how to wrangle business away from lazy competitors /

Although McDonald's tested the McCafe' concept--offering specialty coffee and smoothies--many years before the recession hit, the official launch took place in early 2009. Why? Because they knew that was when Starbucks' market share was most vulnerable. And, in early 2010, McDonald�...

Ausführliche Beschreibung

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Weitere Titel:
How to wrangle business away from lazy competitors
1. Verfasser:
Shafer, Ross
Format:
Elektronisch E-Book
Sprache:
Englisch
Veröffentlicht:
Hoboken, N.J. : Wiley, 2011.
Ausgabe:
1st edition
Zusammenfassung:
Although McDonald's tested the McCafe' concept--offering specialty coffee and smoothies--many years before the recession hit, the official launch took place in early 2009. Why? Because they knew that was when Starbucks' market share was most vulnerable. And, in early 2010, McDonald's raked in 420m, not only stealing a staggering amount of business from Starbucks, but applying so much pressure that in 2009, Starbucks closed over 270 locations. If you want to grow in a slowly recovering economy...a stagnant economy...or even a declining market, your best and only plan is to steal market share
Umfang:
1 online resource (121 p.)
text file
Anmerkungen:
Description based upon print version of record.
Anmerkungen:
English
Bibliografie:
Includes bibliographical references.
ISBN:
9786613240255
9781283240253
1283240254
9781118145449
1118145445
Schlagworte:
Industrial management.
Bezugswerke:
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