Writing business bids & proposals for dummies /

Acquire the necessary skills to win business through proposals, bids, tenders, and presentations-this hands-on guide is your partner for success You have in your hands the collected knowledge and skills of the professional proposal writer. Proposal writing is a profession - a growing and increasin...

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Writing business bids and proposals for dummies
Introduction
Part 1: Understanding Proposal Development
Part 2: Focusing on Your Customer
Part 3: Planning Your Approach
Part 4: Creating Your Proposal
Part 5: Taking Your Proposal to the Next Level
Part 6: The Part of Tens
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End User License Agreement
Hauptverfasser:
Cobb, Neil, Divine, Charlie
Format:
Elektronisch E-Book
Sprache:
Englisch
Veröffentlicht:
Wiley 2016
Ausgabe:
1
Zusammenfassung:
Acquire the necessary skills to win business through proposals, bids, tenders, and presentations-this hands-on guide is your partner for success You have in your hands the collected knowledge and skills of the professional proposal writer. Proposal writing is a profession - a growing and increasingly important one and an essential part of a broader group of business development professionals who plan and execute strategies for businesses who want to obtain new customers. Proposal writers have a professional organization - the Association of Proposal Management Professionals (APMP) - and their best practices are the foundation for this book. Proposal writing is a skill you can learn, practice, and master; you can even go through a professional certification process to prove your mastery. Writing Business Bids & Proposals For Dummies is your no-nonsense guide to finding out what professional proposal writers know and for applying it to your own business. If you're a small- to medium-size business owner, a first-time proposal writer in a medium-size company, or a sales representative, you know that a written proposal (printed or electronic) is still a common, personal, and effective way to win business. Written in plain English, Writing Business Bids & Proposals For Dummies will help you to: * Know the difference between reactive proposals (the RFP or request for proposal) and proactive proposals * Focus on the customer by going beyond their requirements to address their true needs * Know your competition through research and analysis * Write persuasively to develop a winning business proposal * Plan and use a repeatable proposal process * Incorporate a lessons learned aspect to your proposal process * Use tools and templates to accelerate your proposals * Motivate and lead your proposal team to ensure they're on the same page * Use graphics to enhance your proposals * Learn ways to automate your proposal development process * And a whole lot more Additionally, you'll gain access to ten templates for building a proposal, find out ten common misconceptions about bids and proposals, and add a compiled list of online resources to your toolset. Grab a copy of Writing Business Bids & Proposals For Dummies to start sharpening your proposal writing skillset.
Umfang:
1 online resource (385 pages).
Anmerkungen:
Includes index
Schriftenreihe:
--For dummies
ISBN:
1-119-17436-8
1-119-17433-3
9781119174363
Schlagworte:
Proposal writing in business
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