Supply Chain Strategy at Zophin Pharma /

This new case study reviews supply chain strategy at Zophin Pharma, a major global generic drug manufacturer seeking to strengthen its presence in its domestic Indian national market. It reviews issues such as building effective local distribution channels, responding to tough price-based competitio...

Ausführliche Beschreibung

Gespeichert in:
1. Verfasser:
Munson, Chuck
Format:
Elektronisch E-Book
Sprache:
Englisch
Veröffentlicht:
Pearson, 2013.
Ausgabe:
1st edition
Zusammenfassung:
This new case study reviews supply chain strategy at Zophin Pharma, a major global generic drug manufacturer seeking to strengthen its presence in its domestic Indian national market. It reviews issues such as building effective local distribution channels, responding to tough price-based competition, improving plant manufacturing performance, and more. Focusing on realistic issues and challenges, this case study offers exceptional value to both students and practitioners. Author: Arqum Mateen, Indian Institute of Management .
Umfang:
1 online resource (5 pages)
text file
Schlagworte:
Business logistics.
Business logistics > Management.
Bezugswerke: