100 things every designer needs to know about people /

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If you want to design intuitive and engaging web sites, apps, print materials or products, then you need to know the psychology that underlies people's behavior. 100 Things Every Designer Needs to Know About People explores both the foundational and the latest research in the psychology of the...

Ausführliche Beschreibung

Gespeichert in:
Weitere Titel:
One hundred things every designer needs to know about people
1. Verfasser:
Weinschenk, Susan
Format:
Elektronisch E-Book
Sprache:
Englisch
Veröffentlicht:
Berkeley, CA : New Riders, 2011
Ausgabe:
1st edition
Zusammenfassung:
If you want to design intuitive and engaging web sites, apps, print materials or products, then you need to know the psychology that underlies people's behavior. 100 Things Every Designer Needs to Know About People explores both the foundational and the latest research in the psychology of the conscious mind and applies it to design. What grabs and holds attention on a page or screen? What is more important, peripheral vision or central vision? How much information is too much at one time? How do you motivate people to continue on to the next step? What line length should you use if you want people to read text on or offline? What about color? Imagery? Does font type really matter? These are just a few of the questions that the book answers. This book is not just a set of guidelines, but a deep dive into what makes people tick. Dr. Weinschenk shares the psychology research and shows lots of examples so that you can design intuitive and engaging print, web, applications and products that match the way people think, work, and play.
Umfang:
1 online resource (xi, 242 pages) : illustrations (chiefly color)
text file
Anmerkungen:
Bibliographic Level Mode of Issuance: Monograph
Anmerkungen:
English
Bibliografie:
Includes bibliographical references (p. 225-234) and index.
Schriftenreihe:
Voices that matter 100 things every designer needs to know about people
ISBN:
9780132658614
0132658615
9780132658607
0132658607
9780321767530
0321767535
Schlagworte:
Design > Psychological aspects.
Electronic books.
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