Maximizing lead generation : the complete guide for B2B marketers

Maximizing Lead Generation brings together everything B2B marketers need to know to plan and execute winning lead generation programs, hands-on. Short, snappy, and easy to use, it reflects the latest trends in lead generation, including social media, content marketing and lead nurturing. World-renow...

Ausführliche Beschreibung

Gespeichert in:
1. Verfasser:
Stevens, Ruth P.
Format:
Elektronisch E-Book
Sprache:
Englisch
Veröffentlicht:
[Place of publication not identified] Que Pub 2012
Ausgabe:
1st edition
Zusammenfassung:
Maximizing Lead Generation brings together everything B2B marketers need to know to plan and execute winning lead generation programs, hands-on. Short, snappy, and easy to use, it reflects the latest trends in lead generation, including social media, content marketing and lead nurturing. World-renowned lead generation expert Ruth Stevens covers all this, and more: Linking lead generation and management to salesforce productivity Building a marketing database that offers real competitive advantage Identifying the media that work today - and avoiding the ones that don't Developing and executing highly-effective campaigns, step-by-step Achieving excellence in response planning and management Qualifying leads: Separating wheat from chaff Using new Lead Nurturing techniques to convert "duds" into "diamonds" Tracking campaign results and demonstrating value Anticipating the fast-evolving future of lead generation
Umfang:
1 online resource (vi, 206 p.) : ill.
text file
Anmerkungen:
Bibliographic Level Mode of Issuance: Monograph
Anmerkungen:
English
ISBN:
9780132748612
0132748614
9780789741141
0789741148
Schlagworte:
Internet marketing > Data processing.
Industrial marketing > Data processing.
Advertising, Industrial > Data processing.
Advertising campaigns.
Commerce
Business & Economics
Marketing & Sales
Bezugswerke:
Links: