Actionable web analytics : using data to make smart business decisions /

Weitere Versionen (2)

Knowing everything you can about each click to your Web site can help you make strategic decisions regarding your business. This book is about the why, not just the how, of web analytics and the rules for developing a ""culture of analysis"" inside your organization. Why you shou...

Ausführliche Beschreibung

Gespeichert in:
1. Verfasser:
Burby, Jason
Weitere Verfasser:
Atchison, Shane
Format:
Elektronisch E-Book
Sprache:
Englisch
Veröffentlicht:
Indianapolis, IN : Wiley Publishing, c2007.
Ausgabe:
1st edition
Zusammenfassung:
Knowing everything you can about each click to your Web site can help you make strategic decisions regarding your business. This book is about the why, not just the how, of web analytics and the rules for developing a ""culture of analysis"" inside your organization. Why you should collect various types of data. Why you need a strategy. Why it must remain flexible. Why your data must generate meaningful action. The authors answer these critical questions-and many more-using their decade of experience in Web analytics.
Umfang:
1 online resource (290 p.)
text file
Anmerkungen:
Includes index.
Anmerkungen:
English
ISBN:
9786612365362
9781282365360
1282365363
9780470181133
0470181133
Schlagworte:
Web usage mining.
Data mining.
Internet users > Statistics > Data processing.
Business enterprises > Computer networks.
Electronic commerce.
Internet marketing.
Web sites > Design.
Bezugswerke:
Links: