Display advertising : an hour a day /

A complete guide to developing, implementing, monitoring, and optimizing an online display ad campaign The display business is online advertising's fastest growing field. Google and others are starting to provide easy tools to enable small- and medium-sized businesses to take advantage of this...

Ausführliche Beschreibung

Gespeichert in:
1. Verfasser:
Booth, David
Weitere Verfasser:
Koberg, Corey
Format:
Elektronisch E-Book
Sprache:
Englisch
Veröffentlicht:
Indianapolis, IN : Chichester : Wiley ; John Wiley [distributor], 2012.
Ausgabe:
1st edition
Zusammenfassung:
A complete guide to developing, implementing, monitoring, and optimizing an online display ad campaign The display business is online advertising's fastest growing field. Google and others are starting to provide easy tools to enable small- and medium-sized businesses to take advantage of this opportunity. This guide provides marketers, consultants, and small-business owners with the knowledge and skills to create and optimize a display advertising campaign. It covers concepts, trends, and best practices, and presents a day-to-day plan for developing, managing, and measuring a success
Umfang:
1 online resource (531 p.)
text file
Anmerkungen:
Includes index.
Anmerkungen:
English
ISBN:
9786613904898
9781283592444
1283592444
9781118227343
1118227344
Schlagworte:
Internet advertising.
Internet marketing.
Bezugswerke:
Links: