Experiment!: Website Conversion Rate Optimization with A/B and Multivariate Testing

Testing is a surefire way to dramatically improve your website’s conversion rate and increase revenue. When you run experiments with changes to design or content, you’ll quickly discover which changes better motivate your users to take action. This book shows how to learn from your customers’ behavi...

Ausführliche Beschreibung

Gespeichert in:
Weitere Titel:
Website conversion rate optimization with A/B and multivariate testing
1. Verfasser:
McFarland, Colin
Format:
Elektronisch E-Book
Sprache:
Englisch
Veröffentlicht:
[Place of publication not identified] Pearson Education 2012
Ausgabe:
1st edition
Zusammenfassung:
Testing is a surefire way to dramatically improve your website’s conversion rate and increase revenue. When you run experiments with changes to design or content, you’ll quickly discover which changes better motivate your users to take action. This book shows how to learn from your customers’ behavior and decisions, and how their responses reveal the strengths and weaknesses of your site. It will show you how to make websites that work harder and convert better. Experiment! will inspire you to challenge assumptions and start experimenting right now. You will: Learn how to approach experiments to improve conversion Understand the various methods of testing including A/B and multivariate Discover experiment ideas, and go beyond optimization to innovation Recognize the UX and design implications of experimenting Learn to analyze data and deliver results Experimenting changes the way you think about design and the way you work. It helps prevent the loudest voice from deciding direction; instead, through an experiment, you’ll ask the most important voices--your customers--“What do you think?”
Umfang:
1 online resource (ix, 157 p.) : ill.
text file
Anmerkungen:
Bibliographic Level Mode of Issuance: Monograph
Anmerkungen:
English
Bibliografie:
Includes bibliographical references (p. 142-145) and index.
ISBN:
9780133040081
0133040089
9780321834607
0321834607
Schlagworte:
Web sites > Design.
Web sites > Testing.
Web sites > Evaluation.
Electrical & Computer Engineering
Engineering & Applied Sciences
Telecommunications
Bezugswerke:
Links: