Experience design : a framework for integrating brand, experience, and value /

Bridge the gap between business and design to improve the customer experience Businesses thrive when they can engage customers. And, while many companies understand that design is a powerful tool for engagement, they do not have the vocabulary, tools, and processes that are required to enable des...

Ausführliche Beschreibung

Gespeichert in:
1. Verfasser:
Newbery, Patrick
Weitere Verfasser:
Farnham, Kevin
Format:
Elektronisch E-Book
Sprache:
Englisch
Veröffentlicht:
Hoboken, N.J. : John Wiley & Sons, Inc., 2013.
Ausgabe:
1st edition
Zusammenfassung:
Bridge the gap between business and design to improve the customer experience Businesses thrive when they can engage customers. And, while many companies understand that design is a powerful tool for engagement, they do not have the vocabulary, tools, and processes that are required to enable design to make a difference. Experience Design bridges the gap between business and design, explaining how the quality of customer experience is the key to unlocking greater engagement and higher customer lifetime value. The book teaches businesses how to think about design
Umfang:
1 online resource (242 p.)
text file
Anmerkungen:
Includes index.
Anmerkungen:
English
Bibliografie:
Includes bibliographical references and index.
ISBN:
9781118728390
1118728394
9781118728567
1118728564
Schlagworte:
Product design.
Industrial design.
Bezugswerke:
Links: