The intimate supply chain : leveraging the supply chain to manage the customer experience /

Presents a paradigm shift in supply chain thinking. This book explains how effective supply chain management must start with the aim of being as intimate with the customer as possible in order to bring total value to the customer's experience.

Gespeichert in:
1. Verfasser:
Ross, David Frederick
Format:
Elektronisch E-Book
Sprache:
Englisch
Veröffentlicht:
Boca Raton : CRC Press/Taylor & Francis, c2008.
Ausgabe:
1st edition
Zusammenfassung:
Presents a paradigm shift in supply chain thinking. This book explains how effective supply chain management must start with the aim of being as intimate with the customer as possible in order to bring total value to the customer's experience.
Umfang:
1 online resource (304 p.)
text file
Anmerkungen:
Description based upon print version of record.
Anmerkungen:
English
Bibliografie:
Includes bibliographical references and index.
ISBN:
1-04-008255-6
0-429-24927-6
1-281-40107-2
9786611401078
1-4200-6498-3
9780429249273
Schlagworte:
Business logistics.
Customer relations.
Bezugswerke:
Links: