The handbook of market intelligence : understand, compete and grow in global markets /

"This book provides a very useful and practical framework to guide the development of a Market Intelligence function that serves as a tool for competitive advantage. The use of multiple and diverse business cases helps readers to understand the implementation of key concepts and provides a set...

Ausführliche Beschreibung

Gespeichert in:
Weitere Titel:
Understand, compete and grow in global markets
Hauptverfasser:
Hedin, Hans, Hirvensalo, Irmeli, Vaarnas, Markko
Format:
Elektronisch E-Book
Sprache:
Englisch
Veröffentlicht:
West Sussex, England : John Wiley & Sons, 2014.
Ausgabe:
Second edition.
Zusammenfassung:
"This book provides a very useful and practical framework to guide the development of a Market Intelligence function that serves as a tool for competitive advantage. The use of multiple and diverse business cases helps readers to understand the implementation of key concepts and provides a set of practical lessons to facilitate this important journey for any organization."-Carlos Jose Fonseca, SVP/Group Head Global Marketing Strategy, Planning and Analytics, MasterCard "Forward looking market understanding is what any CEO needs for securing successful business today and i
Umfang:
1 online resource (289 p.)
text file
Anmerkungen:
Description based upon print version of record.
Anmerkungen:
English
Bibliografie:
Includes bibliographical references and index.
ISBN:
9781119208082
1119208084
9781118923603
111892360X
9781118923610
1118923618
Schlagworte:
Business intelligence.
Marketing research.
Business intelligence > Case studies.
Marketing research > Case studies.
Bezugswerke:
Links: