Product management in practice : a real-world guide to the key connective role of the 21st century /

Product management has become a critical connective role for modern organizations, from small technology startups to global corporate enterprises. And yet the day-to-day work of product management remains largely misunderstood. In theory, product management is about building products that people lov...

Ausführliche Beschreibung

Gespeichert in:
1. Verfasser:
LeMay, Matt
Format:
Elektronisch E-Book
Sprache:
Englisch
Veröffentlicht:
Beijing, [China] : O'Reilly, 2018.
Ausgabe:
First edition.
Zusammenfassung:
Product management has become a critical connective role for modern organizations, from small technology startups to global corporate enterprises. And yet the day-to-day work of product management remains largely misunderstood. In theory, product management is about building products that people love. The real-world practice of product management is often about difficult conversations, practical compromises, and hard-won incremental gains. In this book, author Matt LeMay focuses on the CORE connective skills— communication, organization, research, execution—that can build a successful product management practice across industries, organizations, teams, andtoolsets. For current and aspiring product managers, this book explores:? On-the-ground tactics for facilitating collaboration and communication? How to talk to users and work with executives? The importance of setting clear and actionable goals? Using roadmaps to connect and align your team? A values-first approach to implementing Agile practices? Common behavioral traps that turn good product managers bad
Umfang:
1 online resource (1 volume) : illustrations
text file
Anmerkungen:
Includes index.
Bibliografie:
Includes bibliographical references and index.
ISBN:
9781491982228
1491982225
9781491982266
1491982268
9781491982242
1491982241
Schlagworte:
Product management.
Marketing > Management > 21st century.
Bezugswerke:
Links: