The Obama victory : how media, money, and message shaped the 2008 election /

Barack Obama's stunning victory in the 2008 presidential election will go down as one of the more pivotal in American history. Given America's legacy of racism, how could a relatively untested first-term senator with an African father defeat some of the giants of American politics? In The...

Ausführliche Beschreibung

Gespeichert in:
Weitere Titel:
How media, money, and message shaped the 2008 election
1. Verfasser:
Kenski, Kate
Weitere Verfasser:
Hardy, Bruce W., Jamieson, Kathleen Hall
Format:
Elektronisch E-Book
Sprache:
Englisch
Veröffentlicht:
Oxford University Press 2010
Ausgabe:
1st ed.
Zusammenfassung:
Barack Obama's stunning victory in the 2008 presidential election will go down as one of the more pivotal in American history. Given America's legacy of racism, how could a relatively untested first-term senator with an African father defeat some of the giants of American politics? In The Obama Victory, Kate Kenski, Bruce Hardy, and Kathleen Hall Jamieson draw upon the best voter data available, The National Annenberg Election Survey, as well as interviews with key advisors to each campaign, to illuminate how media, money, and messages shaped the 2008 election. They explain how both sides work
Umfang:
1 online resource (viii, 378 p)
Anmerkungen:
Description based upon print version of record.
Anmerkungen:
English
Bibliografie:
Includes bibliographical references and index.
ISBN:
0-19-977985-6
1-282-61342-1
9786612613425
0-19-975042-4
Schlagworte:
Bezugswerke:
Links: