Practical web analytics for user experience : how analytics can help you understand your users /

Practical Web Analytics for User Experience teaches you how to use web analytics to help answer the complicated questions facing UX professionals. Within this book, you'll find a quantitative approach for measuring a website's effectiveness and the methods for posing and answering specific...

Ausführliche Beschreibung

Gespeichert in:
1. Verfasser:
Beasley, Michael
Format:
Elektronisch E-Book
Sprache:
Englisch
Veröffentlicht:
Amsterdam : Morgan Kaufmann, an imprint of Elsevier, 2013.
Waltham, MA : Morgan Kaufmann, 2013.
Ausgabe:
1st edition
Zusammenfassung:
Practical Web Analytics for User Experience teaches you how to use web analytics to help answer the complicated questions facing UX professionals. Within this book, you'll find a quantitative approach for measuring a website's effectiveness and the methods for posing and answering specific questions about how users navigate a website. The book is organized according to the concerns UX practitioners face. Chapters are devoted to traffic, clickpath, and content use analysis, measuring the effectiveness of design changes, including A/B testing, building user profiles based on search hab
Umfang:
1 online resource (xv, 234 pages) : illustrations (some color)
text file
Anmerkungen:
Includes index.
Anmerkungen:
English
Bibliografie:
Includes bibliographical references and index.
Schriftenreihe:
Gale eBooks
ISBN:
9780124046948
0124046940
Schlagworte:
Web usage mining.
Internet users > Attitudes.
Web site development.
Bezugswerke:
Links: