Analytics and Witch-Doctoring

This presentation lays bare the dark underbelly of analytics in the enterprise. Drawing on darkly humorous experiences, the speaker will explain why executives treat analytics as an occult phenomenon. The talk will give executives the mental tools to separate strategically valuable analytics project...

Ausführliche Beschreibung

Gespeichert in:
1. Verfasser:
Herz, J.C
Format:
Elektronisch
Sprache:
Englisch
Veröffentlicht:
O'Reilly Media, Inc., 2011.
Ausgabe:
1st edition
Zusammenfassung:
This presentation lays bare the dark underbelly of analytics in the enterprise. Drawing on darkly humorous experiences, the speaker will explain why executives treat analytics as an occult phenomenon. The talk will give executives the mental tools to separate strategically valuable analytics projects from fishing expeditions, and provide litmus tests to keep the witch doctors honest.
Umfang:
1 online resource (1 video file, approximately 33 min.)
video file
Schlagworte:
Electronic videos.
Bezugswerke: