Social media rules of engagement : why your online narrative is the best weapon during a crisis /

Avoid becoming a #PRFail with a solid social media strategy Social Media Rules of Engagement guides you in the development of a bullet-proof social media strategy. You can manage any crisis effectively by having a plan before you actually need one-and by understanding and influencing your audience...

Ausführliche Beschreibung

Gespeichert in:
1. Verfasser:
Matejic, Nicole
Format:
Elektronisch E-Book
Sprache:
Englisch
Veröffentlicht:
Milton, Queensland : Wiley, 2015.
Ausgabe:
1st edition
Zusammenfassung:
Avoid becoming a #PRFail with a solid social media strategy Social Media Rules of Engagement guides you in the development of a bullet-proof social media strategy. You can manage any crisis effectively by having a plan before you actually need one-and by understanding and influencing your audience with military precision. This original, engaging, and informative text with case studies from the coalface offers you the tools you need to avoid scandal and media crises, and to learn how to leverage social media, big data, and influence in your communications strategies. Social media has establi
Umfang:
1 online resource (235 p.)
text file
Anmerkungen:
Includes index.
Anmerkungen:
English
ISBN:
9780730322269
0730322262
Schlagworte:
Internet in public relations.
Crisis management > Case studies.
Bezugswerke:
Links: