Friends with benefits : a social media marketing handbook /

The rules of marketing have changed. With viral YouTube videos racking up millions of views, popular bloggers reaching more readers than their traditional media counterparts, and Facebook mavens influencing thousands of their friends, marketing professionals simply cannot ignore the web's new c...

Ausführliche Beschreibung

Gespeichert in:
1. Verfasser:
Barefoot, Darren
Weitere Verfasser:
Szabo, Julie
Format:
Elektronisch E-Book
Sprache:
Englisch
Veröffentlicht:
San Francisco, CA : No Starch Press, c2010.
Ausgabe:
1st ed.
Zusammenfassung:
The rules of marketing have changed. With viral YouTube videos racking up millions of views, popular bloggers reaching more readers than their traditional media counterparts, and Facebook mavens influencing thousands of their friends, marketing professionals simply cannot ignore the web's new communication channels. But this new brand of marketing can be intimidating if you're unfamiliar with the new tools, the evolving culture, and the unwritten rules surrounding them. Friends with Benefits: Online Marketing with Blogs, Facebook, YouTube, and More is a tactical guide, filled with tricks, tips
Umfang:
1 online resource (316 p.)
text file
Anmerkungen:
Description based upon print version of record.
Anmerkungen:
English
Bibliografie:
Includes bibliographical references and index.
ISBN:
9781593272685
1593272685
Schlagworte:
Internet marketing.
Online social networks.
Bezugswerke:
Links: