Landing page optimization : the definitive guide to testing and tuning for conversions /

Weitere Versionen (2)

A fully updated guide to making your landing pages profitable Effective Internet marketing requires that you test and optimize your landing pages to maximize exposure and conversion rate. This second edition of a bestselling guide to landing page optimization includes case studies with before-and-af...

Ausführliche Beschreibung

Gespeichert in:
1. Verfasser:
Ash, Tim
Weitere Verfasser:
Page, Rich, Ginty, Maura
Format:
Elektronisch E-Book
Sprache:
Englisch
Veröffentlicht:
Indianapolis, Ind. : John Wiley & Sons, c2012.
Ausgabe:
2nd ed.
Zusammenfassung:
A fully updated guide to making your landing pages profitable Effective Internet marketing requires that you test and optimize your landing pages to maximize exposure and conversion rate. This second edition of a bestselling guide to landing page optimization includes case studies with before-and-after results as well as new information on web site usability. It covers how to prepare all types of content for testing, how to interpret results, recognize the seven common design mistakes, and much more. Included is a gift card for Google AdWords.Features fully updated information
Umfang:
1 online resource (483 p.)
text file
Anmerkungen:
Includes index.
Anmerkungen:
English
ISBN:
9781118234532
1118234537
9781299189348
1299189342
9781118220726
1118220722
Schlagworte:
Web sites > Evaluation.
Web sites > Testing.
Web sites > Design.
Internet marketing.
Bezugswerke:
Links: