Smart pricing : how Google, Priceline, and leading businesses use pricing innovation for profitability /

In Smart Pricing: How Google, Priceline and Leading Businesses Use Pricing Innovation for Profitability, Wharton professors and renowned pricing experts Jagmohan Raju and Z. John Zhang draw on examples from high tech to low tech, from consumer markets to business markets, and from U.S. to abroad, to...

Ausführliche Beschreibung

Gespeichert in:
1. Verfasser:
Raju, Jagmohan Singh
Weitere Verfasser:
Zhang, Z. John
Format:
Elektronisch E-Book
Sprache:
Englisch
Veröffentlicht:
Upper Saddle River, N.J. : Wharton School Pub. ; Pearson Education, c2010.
Ausgabe:
1st edition
Zusammenfassung:
In Smart Pricing: How Google, Priceline and Leading Businesses Use Pricing Innovation for Profitability, Wharton professors and renowned pricing experts Jagmohan Raju and Z. John Zhang draw on examples from high tech to low tech, from consumer markets to business markets, and from U.S. to abroad, to tell the stories of how innovative pricing strategies can help companies create and capture value as well as customers. They teach the pricing principles behind those innovative ideas and practices. Smart Pricing introduces many innovative approaches to pricing, as well as the research and insights that went into their creation. Filled with illustrative examples from the business world, readers will learn about restaurants where customers set the price, how Google and other high-tech firms have used pricing to remake whole industries, how executives in China successfully start and fight price wars to conquer new markets. Smart Pricing goes well beyond familiar approaches like cost-plus, buyer-based pricing, or competition-based pricing, and puts a wide variety of pricing mechanisms at your disposal. This book helps you understand them, choose them, and use them to win .
Umfang:
1 online resource (xii, 212 p. ) ill. ;
text file
Anmerkungen:
Bibliographic Level Mode of Issuance: Monograph
Anmerkungen:
English
Bibliografie:
Includes bibliographical references and index.
ISBN:
9786612598876
9780137071883
0137071884
9780134384993
0134384997
9781282598874
1282598872
9780137071876
0137071876
Schlagworte:
Pricing.
Commerce
Business & Economics
Marketing & Sales
Bezugswerke:
Links: