Return on investment in meetings and events : tools and techniques to measure the success of all types of meetings and events /

Weitere Versionen (2)

The Phillips ROI MethodologyTM utilizes five levels of evaluation, which are essential in determining the return on investment.At Level 1 - Reaction and Planned Action, attendee and stakeholder satisfaction from the meeting can be measured. Almost all organizations evaluate at Level 1, usually with...

Ausführliche Beschreibung

Gespeichert in:
1. Verfasser:
Phillips, Jack J.
Weitere Verfasser:
Breining, M. Theresa, Phillips, Patricia Pulliam
Format:
Elektronisch E-Book
Sprache:
Englisch
Veröffentlicht:
Amsterdam ; Boston : Elsevier/Butterworth-Heinemann, 2008.
Ausgabe:
1st ed.
Zusammenfassung:
The Phillips ROI MethodologyTM utilizes five levels of evaluation, which are essential in determining the return on investment.At Level 1 - Reaction and Planned Action, attendee and stakeholder satisfaction from the meeting can be measured. Almost all organizations evaluate at Level 1, usually with a generic, end-of-meeting questionnaire. While this level of evaluation is important as a "stakeholder" satisfaction measure, a favorable reaction does not ensure that attendees have acquired new skills, knowledge, opinions or attitudes from the meeting. <BR id=""CRLF"
Umfang:
1 online resource (302 p.)
text file
Anmerkungen:
Description based upon print version of record.
Anmerkungen:
English
Bibliografie:
Includes bibliographical references and index.
ISBN:
1-136-36840-X
1-281-14506-8
9786611145064
0-08-055711-2
9780080557113
Schlagworte:
Business meetings > Evaluation.
Trade shows > Evaluation.
Special events > Evaluation.
Congresses and conventions > Evaluation.
Seminars > Evaluation.
Rate of return.
Bezugswerke:
Links: