Marketing to the social web : how digital customer communities build your business /

Weitere Versionen (2)

Praise for Marketing to the Social Web""Weber understands that the world is going digital and that competitive advantage will accrue to those who understand the transformation. CEOs should heed this transformation and learn from Weber's insights how to navigate this new landscape to f...

Ausführliche Beschreibung

Gespeichert in:
1. Verfasser:
Weber, Larry
Format:
Elektronisch E-Book
Sprache:
Englisch
Veröffentlicht:
Hoboken, N.J. : John Wiley & Sons, c2007.
Ausgabe:
1st edition
Zusammenfassung:
Praise for Marketing to the Social Web""Weber understands that the world is going digital and that competitive advantage will accrue to those who understand the transformation. CEOs should heed this transformation and learn from Weber's insights how to navigate this new landscape to fully maximize their business opportunities.""-Mark Fuller, Chairman, Monitor Group""Consumers are using technology to grab power from companies, the media, and the government. Marketing to the Social Web succinctly outlines how institutions can survive and win in this chaotic new world, and lay
Umfang:
1 online resource (242 p.)
text file
Mode of access: World Wide Web.
Anmerkungen:
Description based upon print version of record.
Format Details:
Mode of access: World Wide Web.
Anmerkungen:
English
Bibliografie:
Includes bibliographical references (p. 217-222) and index.
ISBN:
9786610916399
9781280916397
1280916397
9780470177372
0470177373
Schlagworte:
Internet marketing.
Online social networks.
Bezugswerke:
Links: