Marketing research : an Indian perspective /

* The Research in Action feature links the concepts discussed in the chapter to actual industry practice * The case study at the end of each chapter acquaints learners with a variety of organizational scenarios that they may encounter in the future * Numerous examples and problems framed using real...

Ausführliche Beschreibung

Gespeichert in:
1. Verfasser:
Bajpai, Naval
Format:
Elektronisch E-Book
Sprache:
Englisch
Veröffentlicht:
Chennai : Pearson, [2014]
Ausgabe:
1st edition
Zusammenfassung:
* The Research in Action feature links the concepts discussed in the chapter to actual industry practice * The case study at the end of each chapter acquaints learners with a variety of organizational scenarios that they may encounter in the future * Numerous examples and problems framed using real data from Indiastat.com and CMIE highlight the business applications of marketing research methods * Marginal definitions reinforce critical concepts and provide simple descriptions for complex theories * Modern statistical software programs explain multivariate statistical techniques using a step-by-step approach
Umfang:
1 online resource (1 volume) : illustrations.
text file
Bibliografie:
Includes bibliographical references.
Schlagworte:
Marketing research > India.
Marketing research > Methodology.
Bezugswerke: