Sustainable Tourism Marketing

In this book, we introduce the themes and approaches covered in the issue Sustainable Tourism Marketing. Its objective was to analyze the main contributions made as a result of research related to sustainable tourism-marketing management and current trends in the field. This book gathered articles a...

Ausführliche Beschreibung

Gespeichert in:
Hauptverfasser:
Cristobal-Fransi, Eduard, Daries Ramón, Natalia, Ferrer-Rosell, Berta, Marine-Roig, Estela, Martin-Fuentes, Eva
Format:
Elektronisch E-Book
Veröffentlicht:
MDPI - Multidisciplinary Digital Publishing Institute 2020
Zusammenfassung:
In this book, we introduce the themes and approaches covered in the issue Sustainable Tourism Marketing. Its objective was to analyze the main contributions made as a result of research related to sustainable tourism-marketing management and current trends in the field. This book gathered articles about the marketing of destinations, and the marketing and communication management of companies and tourism organizations from a sustainable tourism perspective
Umfang:
1 electronic resource (204 pages)
Anmerkungen:
eng
ISBN:
9783039286829
9783039286836
Zugangseinschränkungen:
Open Access
Schlagworte:
Business
Links: