Bottled : how Coca-Cola became African /

Travel to virtually any African country and you are likely to find a Coca-Cola, often a cold one at that. 'Bottled' asks how this carbonated drink became ubiquitous across the continent, and what this reveals about the realities of globalisation, development and capitalism. 'Bottled&#...

Ausführliche Beschreibung

Gespeichert in:
1. Verfasser:
Byala, Sara G.
Format:
Elektronisch E-Book
Sprache:
Englisch
Veröffentlicht:
New York : Oxford University Press, 2023.
Zusammenfassung:
Travel to virtually any African country and you are likely to find a Coca-Cola, often a cold one at that. 'Bottled' asks how this carbonated drink became ubiquitous across the continent, and what this reveals about the realities of globalisation, development and capitalism. 'Bottled' is the first assessment of the social, commercial and environmental impact of one of the planet's biggest brands and largest corporations, in Africa. Sara Byala charts the company's century-long involvement in everything from recycling and education to the anti-apartheid struggle, showing that Africans have harnessed Coca-Cola in varied expressions of modernity and self-determination: this is not a story of American capitalism running amok, but rather of a company becoming African, bending to consumer power in ways big and small.
Umfang:
1 online resource (410 pages)
Anmerkungen:
Also issued in print: 2023.
Zielpublikum:
Specialized.
Bibliografie:
Includes bibliographical references and index.
ISBN:
0-19-777100-9
0-19-776681-1
0-19-776680-3
Schlagworte:
Coca-Cola Company > Africa > History.
Bezugswerke:
Links: