rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Review of marketing research
    part number: Vol. 10
  name:
    name part: Malhotra, Naresh K.
  type of resource: text
  origin info:
    place:
      place term: enk
    place:
      place term: Bradford
    publisher: Emerald Group Publishing Limited
    date issued: 2013
    edition: 1st ed.
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource (308 p.)
  abstract: Edited by Naresh K. Malhotra, this volume of Review of Marketing Research delivers a high powered range of articles from leading researchers and universities. The issue provides insights of interest to marketers throughout the discipline. Topics covered include a critical review on consumer experience and experimental marketing, designing and pricing digital content products/ services and nation equity. Authors include senior Chaired professors from such prestigious institutions as Wharton and Columbia. This volume adds to the already formidable body of knowledge built up by this highly respected book series.
  table of contents: Introduction : analyzing accumulated knowledge and influencing the future / Naresh K. Malhotra -- Assortment variety : too much of a good thing? / Barbara E. Kahn, Evan Weingarten, Claudia Townsend -- Consumer experience and experiential marketing : a critical review / Bernd Schmitt, Lia Zarantonello -- Customer reactions to conflict management : a review and empirical evidence from two service industries / Nelson Oly Ndubisi, Naresh K. Malhotra, Gina L. Miller -- Designing and pricing digital content products and services : a research review / P.K. Kannan -- All signals are not created equal : managers choice of signal under information asymmetry in competitive markets / Akshay R. Rao, Amna Kirmani, Haipeng Chen -- Nation equity : integrating the multiple dimensions of country of origin effects / Durairaj Maheswaran, Cathy Yi Chen, Junhong He -- How emerging markets are reshaping the innovation architecture of global firms / Venkatesh Shankar, Nicole Hanson -- An introduction to audio and visual research and applications in marketing / Li Xiao, Hye-jin Kim, Min Ding -- Measuring value-in-context from a service-dominant logics perspective / Helge Löbler, Marco Hahn.
  note: edited by Naresh K. Malhotra.
  note: Description based upon print version of record.
  note: Includes bibliographical references.
  note: English
  subject:
    topic: Business & Economics
    topic: Marketing
    topic: Research
  subject:
    topic: Sales & marketing management
  subject:
    topic: Marketing research
  classification: HF5415.2 .R48 2013
  classification: 658.8
  related item:
    title info:
      title: Review of marketing research
  related item:
    title info:
      title: Review of Marketing Research
    identifier: 1944-7035
    identifier: (CKB)1000000000210527
    identifier: (DLC)2004212118
  related item:
    title info:
      title: Review of Marketing Research
  identifier: 9781781907610
  identifier: 1781907617
  record info:
    record content source: UtOrBLW
    record creation date: 130702
    record change date: 20130702113103.0
    record identifier: 99370756670106441