Yes, you can do this! : how women start up, scale up, and build the life they want /

How women can "lean in" to entrepreneurship to create the life they want! Claudia Reuter left a promising corporate career to raise her two young children but realized, when re-entering the workforce, that the gap in her resume looked like a gap in ambition—not a purposeful plan. Instead o...

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How women start up, scale up, and build the life they want
Introduction: Create the Life You Want by Starting Up
Section I Get Ready to Start Up
Chapter 1: So You Want More
Chapter 2: Reasons to Lead: All the Cool Things You Can Do When You're in Charge
Chapter 3: Stop Believing Your Own Unconscious Bias: Develop the Mindset and Self-Confidence to Be the One in Charge with Gratitude
Chapter 4: Your Perceived Weaknesses Are Your Hidden Strengths: How to Leverage Your Weaknesses to Start Up
Section II Building for Scale and Avoiding the Traps: Debunking the Myth That Women Don't Think Big Enough
Chapter 5: You Might Have the Next Big Thing: Your Experiences Might Lead to Something Revolutionary
Chapter 6: Write Down Your Future: How to Develop and Use a Business Plan as Your Personal Playbook (and to Combat Imposter Syndrome)
Chapter 7: Tell a Bigger Story: Don't Apologize for Thinking Bold
Chapter 8: It Really Is Okay to Make Mistakes: How to Plan for Them So You Can Quickly Recover
Chapter 9: You Don't Have to Wait for Revenue to Ask for Funding: Create a Compelling Pitch Deck That Gets Others on Board
Section III Lead and Operationalize
Chapter 10: Empathy Is One of Your Biggest Assets: Use It to Understand Your Customers and Make Your Teams Stronger
Chapter 11: Instill a Growth Mindset in Your Teams: Constant Change and Transitions Are Never Easy
Chapter 12: The Same Skills That Make You a Great Mom Make You a Great Manager: Bust Out Your Multitasking Skills as Your Team Grows
Chapter 13: You Are More Than Your Product or Company: Protecting Egos When Things Change
Chapter 14: Balance Life at High Speeds: Make Time for Yourself
Conclusion: You Really Can Start Up and Scale a Business: You Might Just Change the Rules in the Process
EULA
Main Author:
Reuter, Claus
Format:
Electronic eBook
Language:
English
Published:
Wiley 2020
Edition:
1st edition
Summary:
How women can "lean in" to entrepreneurship to create the life they want! Claudia Reuter left a promising corporate career to raise her two young children but realized, when re-entering the workforce, that the gap in her resume looked like a gap in ambition—not a purposeful plan. Instead of leaning into a corporate career and fighting the structures and systems designed by and for men decades ago, or leaning out and giving up income, Claudia took a different path. That decision ultimately led to success in the corporate world and at home. In Yes, You Can Do This! , Claudia shares her own reasons for starting a business and makes a call to action for women to consider entrepreneurship so that they can create businesses with the rules they want and change the playing field for others, making a significant impact in the world. More than a "how-to book" on building a business, Yes, You Can Do This! provides clear examples and practical resources to help others create the life they want through entrepreneurship. In Yes, You Can Do This! , you'll learn: How to develop and share your vision How to deal with stereotypes and unconscious bias How to leverage perceived weaknesses and turn them into strengths How to balance life at high speeds and avoid burnout How to cultivate the confidence to move from idea to creating a company with the culture and rules you want Claudia provides women with an electrifying third career option: it’s not just "lean in" or "lean out," but startup and change the playing field for others in the process. Praise for Yes, You Can Do This! "It's rare to find a book on entrepreneurship that fuels your heart with inspiration and encouragement and your mind with practical, tangible things you can put into action immediately — but this is one of them. As a woman who has started three companies and been a senior team member of five startups, this is the guide I wish I'd read when I was starting out." —Nataly Kogan , Author of Happier Now and founder of Happier, Inc. "Combining compelling storytelling with practical, tactical advice, Reuter has created a manifesto for the next generation of female founders. Rooted in the research around gender and work, this is a must read for women looking to launch the next new thing." —Jennifer McFadden , Associate Director of Entrepreneurial Programs, Yale School of Management "A must-read for any woman considering taking the leap into entrepreneurship, You Can Do This brings together today...
Physical Description:
1 online resource (xiii, 207 pages)
text file
Bibliography:
Includes bibliographical references and index.
ISBN:
9781119625636
1119625637
9781119625629
1119625629
Subjects:
Businesswomen.
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